Posts Tagged ‘anchor text’

Link Submissions

November 13, 2009

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I’m using this blog post to highlight 3 ways to submit your links to other websites so that you are sure to include the all important alt tags (alternative text). 

Let’s first start with an explanation of “anchor text” as it relates to submitting your website for post on another website.  When you submit your website to another site through a link exchange it is highly recommended to use “anchor text.”  Is that some new concept that takes hours to study and learn before you can MAYBE implement it successfully?  Nope!  This is actually not as complicated as it may sound. 

What is Anchor text?  It is the attachment of the link for your store to a keyword that is important to your site.  Often people attach the link to only their website name.  That is not the most optimal position.  What’s important is that Google robots find your keywords.  From there you want to tell the robots to go directly to your site without passing GO. 

It is also important that you take the person/google-bots to a site that has the same keywords in it’s title that you used in your anchor text. 

Method 1 to submit your link:

  • Let’s use my own website as an example.  If I am placing a link on someone’s site I might want to promote my dog dishes with the following text:  Your Pet Store With More carries very unique personalized dog bowls in addition to other fabulous pet supplies.  “Personalized dog bowls” are keywords on the linking page and they are included in the URL for the page. 
  • You can even mix it up a bit by highlighting something different each time you submit your URLs so you’re getting different links for your websites out there.  I could replace personalized dog bowls with dog carriers the next time.  Avoid using “click here” as your anchor text.  It will not benefit your position in Google results.

Method 2 to submit your link:

Sometimes companies you are exchanging links with use the format of attaching your URL to the name of your store.  If you can’t talk them into doing it the easier way I’ve explained above try the following <a <href=”; title=”Personalized Dog Bowls“>Your Pet Store With More </a>has a wide variety of dog bowls in addition to many other pet supplies for you and your best friend.  This is the alternate method to using alt tag in your link.

Method 3 to submit your link:

A third method people use is having you submit an image with your logo.  To that you can attach your link and alt text (Alternate Text) that will act like the anchor text.  <img alt="personalized dog bowls" src="" /></a><a href="" target="_blank"></a> In red is your alt text.

Other tips:

  • When you ask someone to do a link exchange, it’s best to have your html code written out for them so the Webmaster can easily place the text into his links page.
  • You can even use this method of anchor text within your own website.  If a collar matches a leash provide a link to the leash with your keywords highlighted and the URL to match just as you would whe you do a link exchange.

Happy Linking!  Have any tips YOU’D like to share?
I’d love to hear comments on the article…